Traci Freeman
Director & Secretariat at Africa Federation of GBS Associations

Traci has engaged within the Global Business Service (GBS) sector for the past two and a half decades. She has enjoyed opportunities which span working within South Africa and abroad. Has supported the activities and evolution of the South African CX, BPO and GBS sector through the Trade Body and Sector Association - BPESA. Holds the position of global Convener for the ISO Customer Contact Centre Service Standards, Junior Auditor for global benchmark certification standard COPC and currently supports the global CX Outsourcers Mindshare platform. Through her role as the Rockefeller Foundations South African representative on the ‘Digital Jobs Africa’ initiative, was integrally involved with the global team in the formation and mobilisation of the Global Impact Sourcing Coalition (GISC) and is an Impact Sourcing Champion, promoting social impact via The THRIVE Coalition.