Africa Federation of GBS Associations

At the Africa Federation of GBS Associations, we believe in Africa as the next global frontier for outsourcing and business services. Our vision is to promote the continent as a premier destination for GBS, CX, BPO, and ITO services, fostering economic development, job creation, and digital empowerment across nations.

We unify national industry associations and trade, and investment promotion agencies to drive excellence, innovation, and impactful change in Africa’s GBS, CX, BPO, and ITO sectors. We’re committed to shaping a new narrative of global leadership, social impact, and business excellence by leveraging Africa’s rich human capital and diverse markets.

We engage with governments and industry stakeholders to advocate for policies that foster a conducive environment for GBS, CX, BPO, and ITO growth in Africa. By driving policy changes, we help unlock new opportunities for innovation and sector development.

Excellence requires standards. We champion the adoption of global best practices across the continent, ensuring that African service providers meet and exceed international requirements and expectations. Through certification, quality assurance, and best-practice frameworks, we aim to position and showcase Africa as a leader in service delivery across the growing number of viable locations on the continent.